Al'adun Kamfani
Ƙimar Mahimmanci
Mutunci na farko, jituwa da zaman tare
Misson
Ka sanya duniya ta zama mai launi, sanya rayuwa kyakkyawa
hangen nesa
Don zama mafi mutunta, mafi mahimmanci, ci gaba mai dorewa, jagorancin masana'antar manyan masana'antu na masana'antu masu inganci.
Falsafar Kasuwanci
"Mutunci, Pragmatism, bidi'a da nasara"
Ruhin hidima
"Stable quality for one, price for two, low riba, high dealing"